Q10: Do You Work in Media

In content creation, app development, media distribution or communications? August 1, 2016
We asked folks to answer 10 questions about “Next-gen TV,” the consumer appellation for TV content distributed via new technology from the Advanced Television Systems Committee, a collection of engineers charged with developing the nation’s over-the-air TV delivery standard. ATSC 3.0 promises interactive, non-linear and portable functionality, as well as support for 4K and other advanced audio and video technologies.

TV Technology asked a series of questions to gauge the level of interest in these advanced features. We had 101 respondents, 67 percent of whom work in “content creation, app development, media distribution or communications.” (See the breakdown at left.)

Links to the results for each of the 10 questions follow the comments.

Synopsis: This survey solicited responses through personal and brand-related social media platforms with the goal of also reaching a folks who are not involved professionally with broadcast television. 

As indicated here, we asked if they worked in “content creation, app development, media distribution or communications.“ Each of these constitute a wide net, so previous awareness of ATSC 3.0 and its potential features is not assumed.

However, it must also be acknowledged that 67 percent of our respondents work in one of the aforementioned categories. Thirty percent said they did not, and three percent said they had no idea.

  • I have been a broadcast engineer for more than 40 years.
  • Live sports and entertainment acquisition.
  • Do cable production for public sector.
  • I retired from a technical position in a college of communications. I was chief engineer at an NPR radio station.
  • Sport broadcasting.
  • Broadcast system integration consultant.
  • LPTV owner in Clarksville, Tenn. Must include LPTV in whatever is done.
  • Government TV station.
  • I work for a small video production company. We produce video for government, business, and trade associations. Most of what we do ends up on the web. Only a small percentage is broadcast.
  • www.LakeCAM.tv.
  • I produce industrial video. I perform production services for movies.
  • I do some of the compression and transmission of the signal that’s sent to the network from a live event. I don’t produce, write, edit or actually transmit anything.
  • Consulting engineer.
  • TV station.
  • No, I’m not a production type, I’m a technical type.
  • Public relations.
  • I work in satellite television transmission.
  • I am a producer for both broadcast and internet media.
  • I work for ABC television.
  • Broadcast engineer.
  • TV station engineer.
  • Mostly large screen feature films but have migrated to VR, AR, mixed reality and 8K plus.
  • Tech reporter.
  • I work with public television stations all over the country and use a portion of their over-the-air broadcast to deliver encrypted and targetable public safety data (datacasting). We have developed extensive tools to manage this proprietary content and merge it with LTE and other networks, like 3.0 proposes. We have been doing this for 16 years and have outlasted all of the other datacasting companies that have come and gone with consumer applications.
  • Once upon a time; now retired.
  • 37-year TV technology executive.
  • Consultant to broadcasters on system implementation for studios and transmission systems.
  • I was let go from ESPN do to restucturing and worked with the core electronics that kept the place on air.
  • Broadcast engineering.
  • Broadcast hardware design/development.
  • No. I’m a retired Grass Valley engineer.
  • Chief engineer, full-power call letter station.
  • I’m a Science Teacher.
  • Broadcast engineer.
  • I work in television production and consult on distribution and display.
  • Program creation app,  Tale of Sasquatch; directing theater.
  • This is the key question. I’m in the business so I will purchase the necessary reception product for OTA viewing. Not sure if my neighbor really cares as they watch their Netflix. My fear is that 3.0 will drive away many OTA viewers we have slowly begun to regain after the analog shutoff.
  • Public relations.
  • I’m a health and science writer with a focus in oncology.
  • Sort of. Do marketing for tech companies in broadcast industry.
  • Communications for a trade association.
  • I do freelance writing and video creation.
  • Tangentially. Systems/platform design and marketing of display products.

  • All 10 Questions About Next-Gen TV...
    Q1: How interested are you in free television service that's interactive, like the internet?

    Q2: How do you feel about a free TV service that activates a device to deliver emergency alerts?

    Q3: How interested are you being able to view free TV on smartphones, tablets and laptops in moving cars, trains, or other mobile environments?

    Q4: How interested are you in the ability to move from TV to tablet to smartphone without missing a scene in a show or a play in a sporting event?

    Q5: How interested are you in a free Ultra HDTV service?

    Q6: How interested are you in a free TV service that provides immersive audio, replaceable dialogue and other advanced audio capabilities?

    Q7: How do you feel about advertisements based on data mined from your personal media usage?

    Q8: Would you be willing to buy a set-top box or other hardware peripheral to be able to receive free Next-Gen TV?

    Q9: How much TV do you watch per day? (Include TVs, tablets, laptops, PCs and smartphones.)

    Q10: Do you work in content creation, app development, media distribution or communications? <-You are here.

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