Q10: Do You Work in Media
In content creation, app development, media distribution or communications?
August 1, 2016
|We asked folks to answer 10 questions about
“Next-gen TV,” the consumer
appellation for TV content distributed via new technology from the Advanced
Television Systems Committee, a collection of engineers charged with developing
the nation’s over-the-air TV delivery standard. ATSC
3.0 promises interactive, non-linear and portable functionality,
as well as support for 4K and other advanced audio and video technologies.
Technology asked a series of questions to gauge the level of
interest in these advanced features. We had 101
respondents, 67 percent of whom work in “content
creation, app development, media distribution or communications.” (See the breakdown at left.)
Links to the results for each of the 10 questions follow the comments.
Synopsis: This survey solicited responses through personal and brand-related social media platforms with the goal of also reaching a folks who are not involved professionally with broadcast television.
As indicated here, we asked if they worked in “content creation, app development, media distribution or communications.“ Each of these constitute a wide net, so previous awareness of ATSC 3.0 and its potential features is not assumed.
However, it must also be acknowledged that 67 percent of our respondents work in one of the aforementioned categories. Thirty percent said they did not, and three percent said they had no idea.
have been a broadcast engineer for more than 40 years.
Live sports and entertainment acquisition.
Do cable production for public sector.
I retired from a technical position in a college of
communications. I was chief engineer at an NPR radio station.
LPTV owner in Clarksville,
Tenn. Must include LPTV in whatever is done.
Government TV station.
I work for a small video
production company. We produce video for government, business, and trade
associations. Most of what we do ends up on the web. Only a small percentage is
I produce industrial video. I perform production services for
I do some of the compression and transmission
of the signal that’s sent to the network from a live event. I don’t produce,
write, edit or actually transmit anything.
No, I’m not a production type, I’m a technical type.
I work in satellite television transmission.
I am a producer for both
broadcast and internet media.
I work for ABC television.
TV station engineer.
Mostly large screen feature films but have migrated to
VR, AR, mixed reality and 8K plus.
I work with public television stations all over the country and
use a portion of their over-the-air broadcast to deliver encrypted and
targetable public safety data (datacasting). We have developed extensive tools
to manage this proprietary content and merge it with LTE and other networks,
like 3.0 proposes. We have been doing this for 16 years and have outlasted all
of the other datacasting companies that have come and gone with consumer
Once upon a time; now
37-year TV technology executive.
Consultant to broadcasters on system implementation for studios
and transmission systems.
I was let go from ESPN do
to restucturing and worked with the core electronics that kept the place on air.
No. I’m a retired Grass
Chief engineer, full-power call letter station.
I’m a Science Teacher.
I work in television
production and consult on distribution and display.
Program creation app, Tale of Sasquatch; directing theater.
This is the key question. I’m
in the business so I will purchase the necessary reception product for OTA
viewing. Not sure if my neighbor really cares as they watch their Netflix. My
fear is that 3.0 will drive away many OTA viewers we have slowly begun to
regain after the analog shutoff.
I’m a health and science writer with a focus in oncology.
Sort of. Do marketing for tech companies in broadcast industry.
Communications for a trade association.
I do freelance writing and video creation.
Tangentially. Systems/platform design and marketing of display
All 10 Questions About Next-Gen
How interested are you in free
service that's interactive, like the
How do you feel about a free TV
that activates a device to deliver
Q3: How interested are you being able
to view free TV on smartphones, tablets
laptops in moving cars, trains, or other
Q4: How interested are you in the ability
move from TV to tablet to smartphone
without missing a scene in a show or a
in a sporting event?
Q5: How interested are you in a free Ultra
Q6: How interested are you in a free TV
service that provides immersive audio,
replaceable dialogue and other advanced
Q7: How do you feel about advertisements
based on data mined from your personal
Q8: Would you be willing to buy a set-top
box or other hardware peripheral to be
to receive free Next-Gen TV?
Q9: How much TV do you watch per day?
(Include TVs, tablets, laptops, PCs and
Q10: Do you work in content creation, app
development, media distribution or