ATSC 3.0 Getting the Spotlight at CES 2017

Multiple companies have ATSC 3.0 related demos planned for annual conference January 3, 2017

LAS VEGAS—ATSC 3.0 will look to shine bright under the lights of Las Vegas as a number of demonstrations and discussions on the next-generation TV standard are scheduled to take place during the upcoming CES 2017 conference. In addition, ATSC 3.0 has provided an update on its standards and practices, displayed in the infographic below.

Click on the Image to Enlarge

As the infographic depicts, at the start of January six ATSC 3.0 standards have been finalized, four more are labeled as proposed standards, and a majority of its remaining standards are in Candidate status. Only three of ATSC 3.0’s expected standards are still in the draft phase. This progress has ATSC confident that the standard will be completed later this spring.

Demonstrations of the new, IP-based standard will be given by multiple companies during CES. Dolby will highlight its AC-4 audio system featuring a Sony TV with a built-in AC-4 decoder and user interface to show how consumers would interact with ATSC 3.0’s audio features. LG Electronics will have a 65-inch class LG LED TV with an embedded second-generation ATSC 3.0 tuner to display HDR 4K/UHD programming as well as ATSC 3.0’s electronic service guide capabilities. And Fraunhofer plans to showcase MPEG-H Audio technologies and products that will be available for the launch of South Korea’s terrestrial 4K TV broadcast service, which will be based on ATSC 3.0 with MPEG-H Audio.

Meetings and discussions will also be taking place during the conference, including from the Pearl TV alliance and Sinclair Broadcast Group on the rollout of ATSC 3.0 services, and from Verance on how its technologies can enhance ATSC 3.0 content.

A pair of panels will focus on ATSC 3.0 as well. “ATSC 3.0: A New Broadband Network” is the title for a CES panel scheduled for Jan. 4. That panel will be moderated by Kevin Gage of One Media  and feature Aslam Khader of Amazon’s Elemental Technologies, Sinclair’s Chris Ripley, and Gordon Castle from Ericsson as speakers. The IEEE International Conference on Consumer Electronics will have its own ATSC presentation, “Update on ATSC 3.0 – Next Generation Broadcast Television” on Jan. 8. Participants for that presentation include Wayne Luplow from Zenith Electronics, Skip Pizzi of NAB, Sony’s Luke Fay, Dr. Richard Chernock of Triveni Digital, and Madeleine Noland from LG Electronics and the ATSC.

CES 2017 will take place from Jan. 5-8 at the Las Vegas Convention Center.

For more TV Technology coverage, see our ATSC 3.0 silo.

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