WRAL-DT in Raleigh, N.C., and the Capitol Broadcasting New Media Group this week are sponsoring the state’s first field test of the MPH mobile DTV broadcasting technology in the Raleigh-Durham market.

“This is another exciting demonstration of the power of digital television,” said James Goodman, CEO of Capital Broadcasting. “This is great for WRAL and for the industry as digital provides a complete viewer experience from crystal-clear high-definition television for the home to superb mobile quality for the car and handheld devices. Mobile DTV broadcasting enables WRAL to better serve our viewers, communities and advertisers by providing a strong combination of anywhere access, two-way communication and mobility.”

“Mobile DTV broadcasting is a major part of our future and we are excited to demonstrate the MPH system,” said Jimmy Goodmon, CBC New Media Group vice president and general manager. “We look forward to deploying a fully standardized system that builds on MPH and includes all of the interactive functionality mobile viewers will expect.”

The tests are being conducted in cooperation with LG Electronics, Zenith and Harris Broadcast Communications. WRAL and CBC are members of the Open Mobile Video Coalition, a nationwide group of broadcasters formed to guide and speed deployment of mobile DTV.