(November 4, 2003) Boston and Santa Clara--PBS content producer WGBH Boston and Sun Microsystems have announced the grand opening of the first Sun iForce Solution Center for Digital Asset Management. The center provides testing facilities designed to help broadcast networks, television stations, and other digital media-intensive businesses build architectures to better manage their digital assets and create new revenue streams from their content. The facility features Sun's Digital Asset Management Reference Architecture, which provides detailed methodologies for designing and deploying a digital asset management platform.

WGBH collaborated with Sun to consolidate its assets onto digital media as a means of maximizing its value. "The alliance between Sun and WGBH produced a truly end-to-end digital asset management solution, which is critical to the future of WGBH as a producer, packager and distributor of content," said David Liroff, vice president and chief technology officer at WGBH. "Sun's Digital Asset Management Reference Architecture is key to our ability to fully realize the value of the content we create both internally and across multiple platforms. Savings and incremental revenues can then be redirected to furthering the mission of public broadcasting organizations like WGBH, or to finding new ways to monetize these digital assets."

The Digital Asset Management Reference Architecture was developed through a close collaboration between WGBH Boston and Sun Microsystems, with assistance from Artesia Technologies and Sony Electronics. The architecture also incorporates technology from Apple; Grass Valley products from Thomson Broadcast and Media Solutions; Harris Automation Solutions; Telestream; and Virage.


For more information on WGBH's DAM initiative, visit http://daminfo.wgbh.org/.