posted by Deborah D. McAdams /
Volicon and Grass Valley Partner on Content Repurposing Workflow
Observer friends Edius
MASS.—Volicon announced a new partnership with Grass
Valley that enables a workflow in which content can be quickly and easily
captured, clipped, and edited for delivery to any platform, the pair said. The
Capture and Share applications, part of the Volicon Observer Media Intelligence
Platform, and Grass Valley Edius video editing software together enable
collaborative production of compelling content for TV, Web, mobile, and social
The Capture application facilitates the continuous real-time capture of up to 720p content from cable set-top
boxes, studios, and live camera feeds and makes it
immediately available to users across the enterprise, Volicon and Grass said. The Capture application
pairs HD H.264 encodes with proxy versions so that both local and remote users,
such as remote staff, partners, consultants, outside talent, and reporters in
the field, can collaborate seamlessly to review live or previously captured
content, clip high-value segments, and push them directly into Grass Valley’s
Edius video editing software.
Because the Capture application captures a composite feed that marries closed
caption data to both the high- and low-resolution versions of the content,
users can perform complex searches of all captured content. Capture returns a
list of results, each with a representative image and a short excerpt from the
closed captioning. The footage is immediately viewable, or frame-accurately
sub-clipped and made available to the MAM system for rebroadcast or to the
Grass Valley editing system for repurposing.
Edius requires no rendering and has no limitations with respect to the number of audio,
video, graphics, and title tracks it supports, according to Grass Valley.
To accelerate content distribution, the Share application provides single-click
publishing profiles that facilitate rapid processing of content to meet
appropriate container and encoding requirements for an array of platforms,
including target websites, YouTube, Twitter, and Facebook. The Share
application also makes use of existing closed captioning text to publish
content that is compliant with government regulations.