VCI Solutions unveiled its newest product solution, entitled Verity, at this year’s NAB Show. Verity enables, automates, and manages the content that flows through the sales, traffic, billing, and automation business operations in real time.

Verity enables information to flow freely back and forth within the one system. So not only are sales, traffic, billing, and operation departments accessing the same information throughout the entire business operational workflow, but they are also enabling the single system to automate that workflow. The system is able to process all the content according to the business rules established with the broadcast facility.

“Given today’s economic conditions, compounded by the need for multi-platform workflows, it has become imperative for broadcasters to find new ways to run their operations more efficiently,” said Sarah Foss, president/CEO of VCI Solutions. “Verity is a new dynamic solution in our market and one that will truly impact the way business operations run moving forward.”

Also at the show, VCI Solutions gave away an all electric ZENN (Zero Emission No Noise) car in honor of Earth Day. VCI Solutions partnered with the NAB Show to sponsor the “Green Car Giveaway” and Glen Calderon of Memphis, Tenn., was the winner.