TV Magic, a West Coast broadcast systems integration company, has named Benito Behar as it new vice president of sales. Behar will be responsible for sales across the company and will be base in TV Magic’s San Diego headquarters.

“Through roles in project management, operations, sales and business development, Benito has shown himself to be a strong leader, an astute strategist, and a very capable manager,” said Stephen D. Rosen, TV Magic’s president. “He has been a valuable part of the TV Magic team since he first joined the company, and we're very pleased to see him applying his skills and knowledge to broader leadership of our sales operations.”

Behar had previously been vice president of TV Magic’s Latin American business development and led integration projects in Mexico, Costa Rica. He has a wide range of experience in radio, television and cable in both the United States and Mexico.