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/ 06.23.2010 12:00AM
Telemundo to Air its First Live NFL Game
HIALEAH, FLA.: Telemundo
is set to air its first live coverage of a National Football League game. The
Spanish-language network will carry the Sunday, Sept. 26 match-up between the
Miami Dolphins and the New York Jets in key markets. Telemundo is owned by NBC
Universal; NBC is the current rights holder for “Sunday Night Football.”
Telemundo will carry NBC’s video feed of the game on owned-and-operated
stations in New York, Los Angeles and Miami. Deportes Telemundo will provide
its own Spanish-speaking team of commentators--Jessi Losada, Rene Girardo and
Edgar Lopez. The event is being rebroadcast
en
Español in part to commemorate Hispanic Heritage Month. Singer Marc
Anthony, a part owner of the Dolphins, will sing the national anthem.
“We are pleased to partner with NBC Sports and Telemundo to offer our Hispanic
fans the Dolphins-Jets ‘Sunday Night Football’ game in English and Spanish,”
said NFL Commissioner Roger Goodell. “This unique broadcast allows us to
further connect with this passionate fan base in their language of choice, as
we celebrate Hispanic Heritage Month. We are committed to delivering NFL
content to our Hispanic fans and have an extensive reach in both English and
Spanish through multiple platforms such as TV, radio, online, and in print.”
All of NBC’s Sunday night games are available in Spanish via secondary audio
programming. The Sept. 26 event will be the first to feature the
Spanish-speaking commentators in a separate feed for Telemundo. The network’s
previous NFL programming included two weekly feature shows, two Super Bowl
specials and two Kickoff Weekend specials. The 2009 regular season averaged 1.1
million Hispanic viewers per game, up 31 percent from the previous season.
-- Deborah D. McAdams
(
Image by San Diego Shooter)
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