posted by Emily Reigart /
05.14.2014 10:46 AM
Tablet TV Appoints Strategic Advisor
Jeffrey C Reiss joins Motive
LONDON— Motive Television has recruited Jeffrey C. Reiss to serve as an advisor and
former executive at ABC, Viacom, Lifetime and Request TV, Reiss is known as the
“father of on-demand television.”
first assignment for Motive is to assist Motive and its subsidiary Tablet
Television LLC in the development of strategic and product relationships with
studios and content providers, major broadcasters, and key television platforms
in the United States.
are extremely fortunate and thrilled to have the benefit of Jeffrey's
creativity, knowledge, and guidance as we continue to develop and launch Tablet
Television and Motive's other opportunities in the US market and globally,” Motive
CEO Leonard M Fertig. “His track record and the level of respect he enjoys in
the media industry based on his numerous innovations and accomplishments will
bring immeasurable value to Motive.”
began his five decade broadcasting career as the director of programming for
Cartridge Television Inc., the first home video playback and recording system.
went on to be the director of feature films for ABC Television Network, where
he pioneered the Two Hour Made for Television movie. He also innovated the use
of on-air promotion to target diverse demographic groups for the same movie.
was recruited by Viacom to create a premium TV service that became the Showtime
Networks, where he served as the first president. He then co-created Cable
Health Network, served as its CEO, and then merged it with Daytime creating
Lifetime, which was owned by Viacom, ABC and Hearst. Following on the heels of
Lifetime, where he also served as vice-chairman of the board, Reiss also created
the first satellite-delivered Pay per View television service, Request TV. He
then worked with Japan Satellite Broadcasting as an advisor to create their
WOWOW high-powered direct satellite premium television service.