CBS Sports deployed Sportvision's FreezeCam technology in an NFL telecast during the Nov. 4 New England-Indianapolis game, an epic battle between undefeated teams eventually won by the Patriots.

The FreezeCam System is a significant broadcast tool that enables CBS Sports to replay game action, then freeze the action while zooming in, out or around the frame to show players setting up for a given play. Multiple points of interest are chosen and tight shots of any player in a frame can be viewed during replays by zooming in directly on the objects in question, for example, whether a foot stepped out of bounds, how an offensive player pulled a double move to get open, etc. This provides analysts with a new application to breakdown a play from every angle and easily returns to the original frame of view by "unfreezing" and continuing where the play left off.