SEOUL, SOUTH KOREA
with all of the major cable TV providers in the country to promote
next-generation television, Homechoice, a content aggregator in South
Korea, is now offering UHDTV (3840 x 2160 resolution at 60 frames per
second) content to subscribers of its new UMAX
channel. The channel went live April 10 and runs part of the day
(from 6 to 2 a.m. local time).
Koreans now have fresh content to watch on their new UHDTV sets.
is being compressed in HEVC H.265 using a Titan real-time
encoder/transcoder from France-based Ateme (with U.S. offices in
Miami and Los Angeles). Homechoice is compressing content to 32 Mbps
and sending it to embedded decoders in 4K TV sets and other
compatible display devices. There is no set-top box required.
Decoding capabilities will be built into the
sets, and viewers with Samsung or LG TVs will need to install a USB
stick to receive the channel. By leveraging the HEVC decoding
capabilities built into UHDTV compatible televisions and downloading
an application to decrypt UMAX on their TV, cable television
subscribers across South Korea can access the UHD content
channel now offers 40 original programs, a mix of films,
documentaries and animation. Homechoice plans to increase its
offering to 100 programs by the end of the year.
part: The UMAX channel is funded and distributed by all South-Korean
MSOs (CJ Hellovision, C&M, HCN, and T-Broad) and is available at
no additional charge to subscribers in 2014. They just need a
compatible UHDTV set. The idea is to stimulate sales for Korean
manufactures LG and Samsung and get consumers to buy new TV sets.
the integration of HEVC capabilities into UHDTV television sets, and
a cable channel that will provide consumers with the capability to
enjoy this advanced technology today, cable programmers around the
world will be watching the launch of UMAX with great interest,"
said Eunsook Wi, APAC regional manager for Ateme, in a statement. "We
are proud to be a part of the worldwide launch of the first 4K cable