/ 12.07.2010 12:00AM
Sony Boosts 3DTV Quality With Faster Crystals
TOKYO and TAIWAN: Sony recently unveiled technology that will result in visually improved and longer-lived displays. Its new hybrid field-induced photo-reactive alignment technology is said to speed the response times of liquid crystal displays to less than 3 milliseconds. Response time refers to how long it takes a pixel to go from gray to white to gray. The average is around 4 milliseconds, the Practical Home Theater Guide says, though some sets are said to go as low as 2 milliseconds.

Hybrid FPA is expected to enhance the picture quality of 3D video and improve the overall stability of LCDs. Information Week has more details.

In separate news, Sony expects that 40 percent of the LCD TVs it ships in 2012 to be 3D-capable, the company’s Taiwan chief told DigiTimes. For fiscal 2010, ending next March, 10 percent of the 25 million LCD sets Sony ships in the period are projected to be 3DTVs.  

Sony started offering 3D Bravia HDTV sets in the United States during the summer. On the content side, the company is a partner with Discovery and IMAX on a 3D network expected to launch next year.

Total 3DTV shipments in the U.S. reached 655,000 through September, according to the Consumer Electronics Association.

-- Deborah D. McAdams


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 12:00AM
Broadcasters File Suit Against FCC’s Political File Rules
“The FCC decision to put the political files online will bring broadcasters into the 21st century, and will make already public information more easily accessible to everyone.” Free Press Senior Policy Counsel Corie Wright.

 
Featured Articles
Discover TV Technology