Print
Email
/ 02.08.2010 3:00PM
Rentrak to Measure Through Dish Network
PORTLAND, ORE.: Rentrak
Corp. today announced a deal with Dish Network whereby its TV Essentials
measurement service would be integrated with Dish set-tops. The agreement gives
Rentrak access to around 14 million subscribers, and supplies it with an
overall sample of 15 million TVs in all 210 designated market areas.
“With the addition of Dish Network to TV Essentials’
databases, Rentrak has fulfilled its vision of providing a national footprint
as a foundation to overlay advertisers’ definition of their customers to
detailed TV viewing from digital set devices,” said Rentrak CEO Bill Livek. “With
this massive national data set comprised of anonymous, second-by-second viewing
information--including live and time-shifted DVR click-stream viewing--TV
Essentials is the only fully integrated service that can merge advertisers’
segmentation systems and their proprietary customer definitions to provide, for
the first time, the power of direct marketing tools to television media
buying."
Print
Email
Thursday 12:00AM
Wireless TV Households on the Rise
“Nearly a million more homes are subscribing to broadband while skipping a traditional pay TV subscription." ~ Nielsen