TVTechnology: President Signs CALM Act

12.16.2010 12:00AM

President Signs CALM Act

WASHINGTON: President Barack Obama signed the CALM Act into law this week, requiring broadcasters to throttle down the volume on excessively loud TV commercials.

The Commercial Advertisement Loudness Mitigation Act directs television broadcasters and advertisers to adopt technology that will modulate audio levels and prevent overly loud commercials. They have one year to do so. The Advanced Television Systems Committee in 2009 adopted best practices for broadcast commercial volume. These will become the standard by which the FCC will monitor compliance.

The text of the bill is available at Thomas.gov.

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Posted by: Anonymous

Thu, 12-16-2010 - 6:38PM Report Comment

How about maybe we work on stuff like a budget & forget this crap!

Posted by: Anonymous

Thu, 12-16-2010 - 7:26PM Report Comment

Link fail: Bill Text 111th Congress (2009-2010) Your Search Has Timed Out Search results in THOMAS are temporary and are d 30 minutes after creation.Please try your search again.

Posted by: Anonymous

Fri, 12-17-2010 - 9:54AM Report Comment

The bottom line is that they get another year to blast comercials. That volume control must be complicated.

Posted by: Anonymous

Fri, 12-17-2010 - 3:00AM Report Comment

because no one really cares about a budget, or they would have done something about it 50 years ago when it was actually possible.

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