The Online Broadcasters Association is rebranding itself as the Digital Broadcasters Association.

Originally devoted exclusively to Internet media formats, the change reflects a growing membership, changing definitions and expanding mission.

An announcement from the association states: “As technological advancements bring the worlds of terrestrial broadcasting and Internet broadcasting closer together, it is important for us to take a progressive step forward by shaping our association to embrace the changing face of the industry.”

Association founder Jerry Garner said: “Rebranding ourselves as the Digital Broadcasters Association provides us with a platform that terrestrial broadcast companies can identify with, while still adequately describing those involved with online broadcasting.”