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/ 03.08.2010 10:00AM
Nielsen Rates Estrella TV
BURBANK, CALIF.: Nielsen
starts measuring Liberman Broadcasting’s Estrella TV network today. Liberman
said the six-months-old network would now be included in Nielsen’s People Meter
Sample. The audience estimates will be available in several syndicated and electronic
reports, Liberman said.
The Spanish-language start-up was launched last September and now is in 27
“U.S. Hispanic markets,” as Liberman puts it, covering 73 percent of U.S.
Hispanic TV households. Liberman had nine owned-and-operated stations, 19
affiliates, and 21 radio stations.
It’s most recent new affiliation deal was with KSBT, a low-power broadcaster
serving Santa Barbara, Calif. The ninth station was W40BY, a translator station
for Trinity Broadcasting’s WWTO-TV in Chicago; No. 8 was KWHD-TV, a Christian
TV station in Denver that Liberman picked up for $6.5 million.
Estrella TV currently airs 56 hours of original Spanish-language programming
each week and owns a library of more than 5,000 hours, Liberman said.
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Thursday 12:00AM
Wireless TV Households on the Rise
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