TVTechnology: NFL Feels the Pinch

09.09.2009 2:00PM

NFL Feels the Pinch

NEW YORK: The TV gold mine that is football may not be as productive this coming season as in years past. Marci Ryvicker of Wells Fargo notes that 10 teams are not sold out yet.

“...potentially triggering television blackouts in their local markets--clearly a negative for local television affiliates. CBS has sold 65 percent of its Superbowl inventory with pricing around $2.7 [million] to $2.8 million per spot, in line with what Fox received in 2008 but slightly lower than last year, with NBC selling 30 second spots at $2.8 [million] to $2.9 million. NBC was also 85 percent sold out by this time last year.

(Image by Jack Thielepape)

More from TVB on the Super Bowl:
May 18, 2009: “NFL Nears Deal with Fox and CBS”
The National Football League is close to closing a deal with Fox and CBS on future carriage of Sunday afternoon games. The deal would give the networks a two-year extension with a 3 to 5 percent rights revenue bump on a contract up next year.

February 4, 2009: “Super Bowl XLIII Emerges Victorious”
More people watched last Sunday’s Super Bowl than any of its previous telecasts, according to final numbers from Nielsen. On average, more than 98.7 million people were said to watch the contest between the Pittsburgh Steelers and the Arizona Cardinals.

February 2, 2009: “Super Bowl XLII Pulls in $206 Million”
NBC netted $206 million on yesterday's Super Bowl telecast, NBC Universal chief Jeff Zucker told the press. NBC's ad revenue for the full day was $261 million. Both represented record figures for the network.

February 2, 2009: “Super Bowl Boosts HDTV Set Sales”
As many as 2.6 million high-definition TV sets were schlepped home by consumers on account of Super Bowl XLIII, the Consumer Electronics Association predicts. The game has been the biggest driver behind HDTV set sales for the past three years.

January 29, 2009: “Super Bowl Goes to Church”
Churches got the blessing to throw Super Bowl parties this year. The National Football League said churches could show a telecast of the Feb. 1 match-up between the Pittsburgh Steelers and the Arizona Cardinals, as long as they didn’t charge admission or use the words, “Super Bowl” in advertisements.

January 26, 2009: “Super Bowl Spots Still Up for Sale”
NBC still has spots available during next Sunday’s Super Bowl. The network continues to negotiate ad deals. Super Bowl time this year is going for a record $3 million per 30-second spot, $300,000 more than Fox charged last year when it grossed nearly $196 million for the game. NBC itself is eating up around $30 million in time this year to hawk its own shows.

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