Australian online network News Digital Media has adopted Telestream's FlipFactory automation software to support its video transcoding operations. The investment is a component of a wider content management project.

News Digital Media will install eight FlipFactory transcoding engines in the initial phase of the content management project, with further engines to be installed at a later stage. Telestream's Australian distributor, Techtel Pty Ltd, will work closely with News Digital Media to supply and support the software throughout the integration.

News Digital Media also intends to integrate FlipFactory with its new web content management system from thePlatform. A close partnership between Telestream and thePlatform was an important consideration when choosing the transcoding engine, as the seamlessly integration between the two systems is a critical element of the workflow.

"Telestream demonstrated a real dedication to answering our questions and ensuring that we felt comfortable with the integration between our transcoding platform and our web content management system, and they continue to support the ongoing rollout of our national project," said Michael Lynch, Video Technology Manager at News Digital Media. "We tested the capabilities of FlipFactory with respect to picture quality, software architecture and metadata handling. On all counts we are confident that FlipFactory will meet our needs perfectly in terms of video quality and workflow efficiency."