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/ 11.16.2010 12:00AM
Network Loyalty Measured in Absence of “24” and “Lost”
PORTLAND, ORE.: “Lost” and “24” were
good for ABC and Fox even after the shows were gone, according to data from
Rentrak. The audience measurement company conducted a series of viewer loyalty
studies for ABC, which ran “Lost” for six seasons; and “24,” on Fox for eight
seasons. “Lost” was on Mondays at 9 p.m. during the final season; “24,” at 9
p.m. on Tuesdays.
Rentrak found that regular viewers of both shows were more likely than the average
viewing household to watch ABC and Fox programming in those time slots. This was interpreted as
network loyalty. Rentrak created a viewer index to extrapolate the data. E.g., a
173 index for “Dancing with the Stars” meant that historically loyal viewers of
“Lost” were 73 percent more likely to watch the show than the general population.
Through the first two weeks of the new fall broadcast season, viewers of both
measured shows remained loyal to ABC and Fox, for the time slot on the same date and across the week:
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Thursday 12:00AM
Broadcasters File Suit Against FCC’s Political File Rules
“The FCC decision to put the political files online will bring broadcasters into the 21st century, and will make already public information more easily accessible to everyone.” Free Press Senior Policy Counsel Corie Wright.