Deborah D. McAdams / 10.16.2012 02:38PM
3net Goes 4K
3D JV launches production, distribution operations
CULVER CITY, CALIF.
– 3net, the joint venture from Sony, Discovery and IMAX, has formed 3net Studios,
a new global production and distribution division that will create and market 4K
as well as 3D content.
3net Studios, based at both Sony Pictures headquarters in Los Angeles and Discovery
Communications headquarters in Silver Spring, Md., will continue to produce in 3D
as well as what it’s referring to as “TotalD,”— native 3D4K, 2D4K, 3D2K and both
3D/2D HD formats.
3net launched the first 24/7 3D television network in the United States in early
2011. The formation of 3net Studios will allow the company to further build upon
its 3D library, while also offering existing and new partners around the world a
3D and 4K content source. The Studio's distribution
arm will offer original, native 3D and 4K long- and short-form content across a
diverse spectrum of programming genres. Projects
the company is producing under the new 3net Studios banner will begin to be announced
in the coming weeks.