Last month, NBC Cable Networks announced that Bravo HD+ will be the exclusive HD outlet for some traditional NBC network programming.

Bravo HD+'s exclusive programming will include the first HD telecasts of The West Wing and Olympic programming in HD. The idea, according to David Zaslav, president, NBC Cable Networks, is "to attract new subscribers to their [NBC's cable affiliates] digital tiers."

"We want to provide viewers with a compelling HD experience and Bravo HD+ does just that, delivering truly unique and dynamic programming," said Jeff Gaspin, president, Bravo.