Beyond its online, mobile, cable and over-the-air coverage of the XXIXth Olympiad, NBC Olympics will deliver opt-in e-mail alerts to help fans stay on top of the action.

E-mail marketing service provider Lyris Inc. has been tapped to manage the alerts, which will include real-time medal results, breaking news, athlete updates, schedule and event reminders and more. NBC Olympics alerts also include daily headlines for every Olympic sport, local news for NBC affiliates, featured videos and slideshow galleries.

“NBC Olympics alerts enable our users to get all of the best news and information from the Beijing Olympic Games—how they want it, when they want it,” said Perkins Miller, senior vice president for Digital Media at NBC Sports and Olympics. “Whether it’s breaking news and real-time medal updates or daily headlines and videos, there’s no easier way for Olympic fans to stay informed on the top action from Beijing.”

Viewers opt-in to the e-mails via the NBC Olympics Web site, www.nbcolympics.com/mobile.