The NAB has announced its Super Session lineup for its spring show in Las Vegas.

They are divided into three categories: Commerce, Technology and Creative. Topics are tilted towards TV and visual content technologies, present and future, and the ways such content can be created and delivered, hopefully generating some kind of revenue.

Announced Super Session speakers include Thom Beers, the man behind “Ice Road Truckers” and “Ax Men.” He’ll be discussing how programs such as his, often described as “testosterone TV,” get made.

Topic titles range from “UltraViolet: Your Content on Any Device” to “Most Innovative Companies: Where TV and the Web Collide” to “Transmedia: Telling the Story through Narrative Content, Games and Real-World Adventures.”