National Association of Broadcasters Education Foundation announced the winners
for the 2014 Celebration of Service to America Awards, recognizing outstanding
community service by local broadcasters. Winners will be honored at the
Celebration of Service to America dinner held Tuesday, June 17 at the National
Building Museum in Washington, D.C.
“The winners of this year’s Service to America Awards are a testament to local
broadcasters’ unyielding commitment to public service,” said NABEF President
Marcellus Alexander. “These stations signify a truly unique value and positive
impact as they weave themselves into the fabric of the communities they serve.”
This year’s Service to America Awards will honor the following broadcasters:
SERVICE TO AMERICA TELEVISION AWARD
This award recognizes a television station for the totality of its efforts and
its commitment to excellence in serving its community.
KUSA Denver, Colo.
Owner: Gannett Co., Inc.
KUSA’s year-round service to the local community focuses on prevention, support
and action. Catching problems before they arise, the station educates and
motivates their broadcast area with initiatives such as breast cancer awareness
campaigns; support of the Calm a Crying Baby program, which aims to prevent
shaken infant syndrome; and by hosting large and innovative health fairs across
the state. KUSA is also the voice of support for local volunteerism and
provides recognition of exemplary educators, leaders and volunteers. When a
need arises, KUSA is first on the scene providing news and coverage as well as
crucial support. Initiatives such as food, clothing and school supplies drives,
a telethon that raised $1.1 million to support flood survivors and active
fundraising for Colorado wildfire relief has made KUSA a hero in its
KABC-TV Los Angeles, Calif., ABC Owned Television Stations
WEHT-TV Evansville, Ind., Nexstar Broadcasting Group, Inc.
WXTV Teaneck, N.J,. Univision Communications, Inc.
WXYZ-TV Detroit, Mich., Scripps Television Station Group
SERVICE TO CHILDREN AWARDS
These awards spotlight television and radio stations for outstanding programs,
campaigns and public service announcements produced for the benefit of
WLEN-FM Adrian, Mich.
Owner: Lenawee Broadcasting Company
WLEN-FM is committed to building strong generations, and has done so through
excellent community service aimed at the community’s youth. Through multiple
campaigns throughout the year, WLEN-FM seeks to build children’s confidence,
provide relief and comfort and widen avenues available to them. Community
initiatives include: middle and high school job-shadowing/internships at the
station, scholarships, the airing of radio spots created by local students, an
anti-bullying PSA contest, children’s involvement in WLEN-FM’s “Thank a Vet”
initiative, homeless education program, Athlete of the Week, Phone Calls to
Santa and much more.
KFTK-FM St. Louis, Mo., Emmis Communications Corp.
WHUR-FM Washington, D.C., Howard University
KOBI Medford, Ore.
Owner: California Oregon Broadcasting Inc.
With the creation of the Youth Education Success program, KOBI has found
a way to actively involve local businesses in the crusade to help schools
affected by budget cuts. On a designated day each month, local “YES” businesses
donate a percentage of their earnings to YES. Educators in the coverage area
then apply for YES grants. In 2013, the programs KOBI touched included such
things as swimming lessons for at-risk youth, anti-bullying programs, robotics
clubs, greenhouses, music and sports programs and access to new technologies
not supported by the schools’ budgets. The result has been a tremendous impact
on schools in Medford, Oregon, changing not only the lives of the youths, but
impacting the future of the community.
WBZ-TV Boston, Mass., CBS Television Stations
WLTV Miami, Fla., Univision Communications Inc.
SERVICE TO COMMUNITY AWARDS
This category honors radio and television broadcasters for individual
campaigns, projects or programs that serve the public good or otherwise provide
exemplary service to their local communities.
KSTP-FM St. Paul, Minn.
Owner: Hubbard Radio
The Zach Sobiech Osteosarcoma Fund was established after Zach Sobiech’s story
was featured on the 2012 KS95 for Kids Radiothon. At 17 years old, Zach
suffered from a rare and deadly bone cancer. “Death is just another thing on
the agenda,” he said over a gently strummed guitar, “I want everyone to know:
You don’t have to find out you’re dying to start living.” Zach turned to music
for expression and KSTP-FM recognized the powerful messages of hope contained
in his song “Clouds.” After its debut on the station, the song went viral.
Buoyed by such a response, the Sobiech family and the Children’s Cancer
Research Fund established a fund dedicated to raising money for much-needed
research on osteosarcoma. Through ongoing support by KSTP-FM, the fund has
raised nearly $750,000.
KNAI-FM Phoenix, Ariz., Radio Campesina Network
KZST-FM Santa Rosa, Calif., Redwood Empire Stereocasters
WJMZ-FM Greenville, S.C., SummitMedia
WSOY-AM Decatur, Ill., Neuhoff Communications
WCVB-TV Boston, Mass.
Owner: Hearst Television Inc
From the moment the Boston Marathon bombings shook the city, WCVB-TV was on the
scene to support and help heal the community. In the immediate moments following
the attack, people locally and across the nation turned to WCVB-TV for news and
information. In the aftermath, WCVB-TV provided information on how to help the
victims and their families and also played a significant role in rehabilitating
the city. Through close involvement with the ongoing public awareness campaign “Boston
Strong,” WCVB-TV encouraged local residents to support Boylston Street
businesses that had been closed during the police investigation, aired a
four-hour, commercial-free Boston Strong concert, partnered with the American
Red Cross on a blood drive and, six months after the attack, co-hosted a
one-hour production of “Boston Strong: Reunited.” By providing a constant
resource for safety and recovery, WCVB-TV has exemplified the “Boston Strong”
attitude in community service.
KOCO-TV Oklahoma City, Okla., Hearst Television Inc
KWTV Oklahoma City, Okla., Griffin Communications
WFAA-TV Dallas, Texas, Gannett Broadcasting
WLWT Cincinnati, Ohio, Hearst Television Inc
WTLV Jacksonville, Fla., Gannett Broadcasting