Mark Hallinger /
07.23.2014 11:58 PM
Multiscreen & More for Comigo
The heart of the platform is a cloud-based back-end solution fully controlled by the operator
At IBC2014, Comigo will demonstrate its "Future TV" platform that opens up new revenue and monetization opportunities for the pay-TV operator, beyond their current content offerings.
The Comigo Multiscreen TV Platform transforms television viewing into a more personal, engaging, and social experience. The heart of Comigo's multiscreen TV platform is a cloud-based back-end solution that is fully controlled by the operator. The back-end can be easily integrated into different client-based systems as well as into the operator's existing systems.
As an optional advantage, Comigo also provides front-end solutions for smartphones, tablets, and SW solutions for Android-based STBs including STB hardware.
Utilizing Comigo's technology, pay-TV operators can offer their TV service via a range of secondary devices, including smartphones and tablets. Additionally, operators can:
• Generate micro targeted campaigns and personalized advertisements by utilizing the data gathered on each viewer
• Monetize better premium content, by offering the most suitable content to each viewer, using Comigo's personal and social-recommendation engine algorithms
• Increase revenue from value-added services and apps (e-commerce like), which are relevant to the viewed content
• Utilize the consumers' social networks to promote and increase the sale of content and services