MobiTV announced today at the Mobile World Congress event, being held in Barcelona, Spain, that it had surpassed the six million mark in subscribers for its managed mobile media services. The Emeryville, Calif.-based provider said that it attributed its growth to the increasing popularity of smart phones, consumer demand for top TV events and an increasing number of wireless plans that have bundled TV and radio services.

“MobiTV’s bullish approach to subscriber growth, despite the economy, has allowed us to be a catalyst for increased mobile television adoption,” said Charlie Nooney, chairman and CEO at MobiTV. “The biggest hurdle to adoption is no longer availability or technology--it is awareness, and as the market leader we’re poised to capitalize on increasing consumer demand for compelling, entertaining TV and video-on-demand for the mobile phone.”

MobiTV’s services are available on more than 350 handsets spanning 20 carrier networks. These include AT&T and Alltel in the United States. Content is drawn from a number of sources including primetime offerings from ABC and NBC, along with offerings from ESPN, CNBC, Disney, MSNBC and others.