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/ 08.07.2008 12:00AM
<B>Loan Me a Dime</B>
The paucity of investment capital is precluding media diversification, Mark Fratrik
told federal officials at a hearing in late July. Fratrik, vice president of BIA
Financial Network in Chantilly, Va., testified before the FCC at a hearing on Barriers
to Communication Financing.
“My charge is to provide a quick overview of the present status of the capital markets
and how that status affects the ability of new entrants to secure the necessary
equity and debt financing,” Fratrik testified. “â?¦ Anyone reading the general press
or watching and listening to local television and radio stations know only too well
that the capital markets are very tight. These markets are in “turmoil“ with uncertainty
on the overall economy and the soundness of some groups of loans playing a very
significant role in making investors and bankers very hesitant.”
Fratrik said one clear indicator of market conditions appeared in Standard & Poor“s
midyear recap--second-quarter loan volume is down 76 percent from the same period
a year ago. Money is also getting more expensive, costing as much as it did during
recessions in 1991 and 2001, and loan conditions are getting more stringent.
“Lenders look to business plans for growth opportunities, and regrettably there
is a feeling that there are few growth opportunities in radio and television,” Fratrik
said.
The Olympics will boost television this year, but it will create a year-to-year
revenue dip in 2009 at a time when traditional ad buyers are cutting back.
“With these more challenging industry forces amid the tougher credit market, it
is not surprising to see a dramatic downturn in the number of deals occurring in
both radio and television,” Fratrik said.
BIA“s records show that radio station sales in the first six months of 2008 were
down 44 percent, while TV stations sales were down by 79 percent compared to last
year.
“Many stations are available for sale, but the inability to secure enough equity
and debt financing is just proving too difficult,” he said.
Opportunities exist despite the gloom, particularly in small markets.
“Television stations, especially in the smaller markets, offer good, sound investments.
These are local radio and television stations that are still viable players in their
local advertising markets. They are facing incredible challenges to their businesses,
forcing them to find of new ways of operating and new avenues of generating revenues,”
he said.
Fratrik said whatever the FCC could “to foster broadcasting as a good business will
pay dividends in freeing up the necessary financing for new entrants.”
In other somewhat related news, the Commission is preparing to defend one of its
indecency rulings in the Supreme Court. Several networks were fined and censured
by the current Commission for what it deemed to be indecent language and nudity.
A ruling against Fox over a couple of uttered F-words was tossed out by a federal
appeals court and is awaiting a hearing by the high court.
The FCC“s indecency rulings have cause some degree of uncertainty in the industry
because they demonstrate that broadcasters can be substantially fined for incidents
over which they have limited control.
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Thursday 12:00AM
Broadcasters File Suit Against FCC’s Political File Rules
“The FCC decision to put the political files online will bring broadcasters into the 21st century, and will make already public information more easily accessible to everyone.” Free Press Senior Policy Counsel Corie Wright.