Westwood One will add Kmart stores to the POP Radio in-store advertising inventory.
“This addition to the network brings the total number of stores in POP Radio's national coverage to over 7,800 stores,” the programmer said.
POP Radio provides in-store audio advertising, with commercial audio messages to shoppers in 7,800 grocery, drug and other stores. Westwood One described the deal as adding reach to its advertisers.