|Ferro Productions uses their JVC GY-HM790 ProHD camcorder in a variety of high-profile projects.
NEW YORK—Ferro Productions primarily
handles production duties for television
networks and production houses. Our specialties
include high-profile live events and
reality programming. Since our inception
in 1993, we’ve pretty much stayed with
products from one television equipment
supplier. However, all of the new developments
in digital technology prompted us
to consider new options. While producing
a series of celebrity interviews, I decided it
was time to look for ways to improve our
company’s overall workflow.
Between the various recording formats
encountered along the way, and the
eventual move to tapeless acquisition, our
operational complexity had gotten ridiculous.
We knew that there had to be
a better way to do things, but we also
knew that we needed to be budget conscious.
Last fall when we began researching
new cameras, our staff literally filled a
whiteboard with requirements. Then
we witnessed JVC’s GY-HM790 in action
on the sideline during an NFL game. I
decided to test it on location while covering
the New York Giants during their
playoff run and their Super Bowl victory
festivities. We presented the new camera
to our “B” and “C” camera operators
for experimentation, and afterwards everyone
said this was the camera they
had been looking for.
We acquired our first GY-HM790 last
December, and plan to purchase two additional
units before the end of the year.
Our camera operators love the unit and
the images it produces are really great.
Recently, our company was hired to
produce some behind-the-scenes footage
of the Van Halen/Kool & the Gang
tour, and this was captured exclusively
with the GY-HM790 camera. We were
so impressed with the image, ease of
operation, and all-around superior engineering
quality that we opted to leave our
older camera gear at home.
SMALL IS GOOD IN SEVERAL WAYS
The shoulder-mount GY-HM790 model
provides our shooters with professional
features in a lightweight and compact
package. We operate in a lot of highprofile
areas, and we’ve found from long
experience that when you’re walking
around with bigger broadcast cameras,
you’re likely to get more attention than
you really need. The JVC GY-HM790 camera
has the perfect balance between size
Our production team has also quickly
adjusted to capturing footage on inexpensive,
non-proprietary SDHC cards. However,
it’s still usually a chaotic environment when
we’re doing location work, so we have developed
our own system for keeping track
of the storage cards by using color-coded
Beta tape cases with foam inserts which
are cut out to accept the cards.
JVC’s native Final Cut Pro recording
has proven to be a big hit with our postproduction
team. They tell us that they really
love the workflow that comes along
with the GY-HM790—there’s no more
transcoding. The editors take the SDHC
card and drag and drop the footage right
into Final Cut Pro. This really saves everyone
a mountain of time.
Joseph Scacciaferro established Ferro
Productions in 1993. He may be contacted
For additional information, contact
JVC at 800-582-5825 or visit www.pro.jvc.com.