JVC Professional Products has added and reassigned key personnel in an effort to expand its professional operations.

Most recently, Robert Harris was added as VP of marketing. Harris will oversee all product development and marketing activities to ensure JVC maintains a foot in the DTV market. Harris has held executive positions at Philips and Sony.

Other changes include naming Bill Birdsall director of Business Development Broadcasting and Entertainment; Paul Kasparian as Eastern regional sales manager; Juan Martinez as director, Strategic Technical Alliances; and Scott Watson, VP of Video Imaging Systems Division.