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/ 03.04.2010 2:15PM
IOC Creates Olympics YouTube Channel
LAUSANNE, SWITZERLAND: The International Olympics Committee has created a
YouTube channel for the just-completed Vancouver Winter Games.
“Our mission is to make broadcast footage of the Olympic Games
available to the widest possible audience,” said the IOC’s Mark Adams. “The
Vancouver 2010 Olympic Winter Games was an important moment in Olympic history
in terms of online and mobile phone broadcast, and we want to ensure that
people have the opportunity to re-live the magic of the Games either through
our freely available digital channel or through our rights-holding broadcast
partners’ platforms.”
Magic or otherwise, however, www.youtube.com/olympic is not available in the United
States, where NBC has the rights to content from the Games. Highlight clips
here are at www.NBCOlympics.com and www.UniversalSports.com.
Elsewhere, the highlights will load on the YouTube channel.
“Vancouver 2010 was the first Olympic Winter Games to have digital media
coverage freely available across the world, provided by the rights-holding
broadcasters. The IOC, and its wholly owned subsidiary, Olympic Broadcast
Services, will now make over 400 highlight clips available of the Vancouver
2010 Olympic Winter Games, as well as footage of previous Olympic Games,” the
IOC said.
The IOC’s collaboration with Google’s YouTube began with the 2008 Beijing Olympics,
“when delayed highlights were made available in territories where digital
video-on-demand rights had not been sold.
“This marked the first time that the IOC had produced and delivered footage to
Olympic fans directly. The channel received over 21 million video views during
the period of the Games.”
The IOC said its agreement with Google/YouTube includes “protection against
ambush on all Google platforms, as well as promotion of Olympic content and
online initiatives. It is non-commercial and non-exclusive. All broadcaster
rights are fully respected, with the IOC retaining full ownership and control
over its content.”
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