posted by Deborah D. McAdams /
08.13.2014 03:54 PM
Industry Veteran Rich Hajdu Forms Vendor Consultancy
Will target small suppliers
AKRON, OHIO—Longtime industry veteran
Rich Hajdu has launched Sand Run Consultants.
who has held management positions with WANX-TV, Tektronix/Grass Valley, Chyron,
Harris (Imagine Communications), Utah Scientific and Beck TV, formed the
consultancy specifically to help small and mid-size manufacturers develop leading-edge
sales and marketing plans.
rapidly changing world of television product suppliers is in the throes of a
highly competitive market,” Hajdu said. “A company may have an excellent hardware
or software product but it will get lost in the noise if there is not a
focused, clear and directed strategy to showcase that product.”
Run Consultants will target small suppliers with excellent technical offerings
but limited sales and marketing experience. The company also will focus on
international companies eyeing North and South American expansion, and U.S.-based
companies seeking inroads into the international market.