AMSTERDAM— As the broadcast industry
attempts to clarify its role in the new digital
media landscape, manufacturers in the
meantime are continuing to consolidate.
Both are working harder than ever to remain
relevant in a rapidly evolving transition
in both big screens and small.
These were among the trends at IBC, the
broadcast industry’s second largest trade
show last month. Broadcasters searched
for new ideas to maintain their role as the
primary source of video entertainment and
information, even as a new generation of
media consumers rejects the status quo.
People now expect multiscreen, ubiquitous
video and data to be available on any
device, at all times, for sharing and interacting
with on social media platforms.
SURVEY SAYS
Indeed, multiscreen delivery was time
and time again confirmed as the number
one issue among broadcasters at the
show, which logged a record nearly 51,000
visitors by show’s end. At a press conference,
Avid revealed the results of a media
industry survey conducted by U.K. research
firm Ovum, which left little doubt
as to what was uppermost in broadcasters’
minds. Approximately 85 percent of
respondents cited multiplatform distribution
as “critical” to future growth and 78
percent predict that content will be customized
based on individual user profiles.
“The key message from this survey is that
the audience is taking control,” said Adrian
Drury of Ovum.
 |
|
After delivering the keynote at IBC, musical artist and techno pundit will.i.am toured the exhibit floor. |
Meanwhile, media companies seeking
to monetize their assets believe that
one-third of their media is inaccessible to
consumers, and currently 75 percent are
exploring future cloud deployments. But
the survey also revealed an industry that
is upbeat about its future; 60 percent said
the broadcast industry will strengthen over
the next five years, with U.S. respondents
slightly more bullish.
3D AND 4K
Open-based media platforms, social
networking, 4K resolution, cloud-based
production and distribution and even
the often-dissed 3D format were topics
of conversations in the exhibit halls and
conference forums. James Cameron and
Vince Pace returned to the show to promote
new 3D production options, including
a 5D production scheme that allows
2D and 3D footage from a single shoot.
The two also provided the first public
showing of 3D footage of Cameron’s record-
setting deep sea dive in the Marianas
Trench, in the form of a trailer for an upcoming
3D film “James Cameron’s Deepsea
Challenge 3D.”
In the 4K arena, Sony continued to promote
its F65 4K camera, including a demo
that merges footage from two 4K F65 cameras
to create zoomable panoramic with
HD output. Canon showcased its new EOS
C500 and the EOS-1D C 4K DSLR cameras,
with an expanded range of 4K-resolution
EF Cinema Lenses also on display. Japan
broadcaster NHK, which has wowed IBC
audiences for years with its Super Hi-Vision
8K demos, showed an 8K camera capable
of capturing images at 120Hz to provide
highly enhanced motion.
INDUSTRY M&A
A major industry merger that happened
right after NAB as well as another anticipated
major industry sale were in the spotlight
at the show. Harris Morris, the president
of Harris Broadcast, which is now on the
block, said that the sales process is “moving
forward as scheduled” and expressed “confidence”
that it would be completed by
year’s end. The company also announced
its new Versio Channel-in-a-Box as well as
its Invenio Asset Management platform.
Belden provided more details about its
recent acquisition of Miranda Technologies.
Denis Suggs, Belden executive vice
president, touted the company’s rapid expansion,
characterized by its recent acquisitions
of Telecast and now, Miranda. “This is a
strategic move for Belden,” he said, “Belden
is not just a wire company. We’ve been
transforming ourselves since 2006,” adding
that the company’s commitment to the
industry is “not short term.” He announced
that while the Miranda name would continue,
the Telecast brand would be integrated
into the Miranda brand.
Several other mergers and acquisitions
were announced at the show, including
the merger of two Norwegian-based video
networking and transport companies, TVIPS
and Nevion. The combined company
will be called Nevion, with approximately
200 employees. Nevion’s current CEO, Geir
Bryn-Jensen, will be CEO of the combined
company. TSL Professional Products Ltd., a
U.K.-based provider of audio monitoring
technology announced that it had acquired
fellow U.K. company Soundfield Ltd., a provider
of surround sound microphone and
audio processing technology.
NEW MOVES
Snell indicated its distaste for 1080i as
well as its desire for a progressive world
by announcing that it would offer 1080p
support in all of its product lines at no
charge. Grass Valley announced a slew of
product enhancements, including the new
LDX Series of camera systems. The product
line, initially consisting of the LDX Première,
LDX Elite, and LDX WorldCam offer
full compatibility with Grass Valley’s line
of 3G Transmission solutions and is based
Grass Valley’s Xensium-FT third generation
CMOS imagers. Company President Alain
Andreoli announced that by the middle of
2014, its entire product line would be new
and that all of the new products will “target
the mid range market,” with options to
upgrade.
IBC 2013 will take place Sept. 12-17, in
Amsterdam.
TV Technology Europe
Announces STAR Awards
at IBC2012
• AJA – KiStor Dock
• Argosy – Video Extender
• Autoscript – E.P.I.C.
• Blackmagic Design – Master
Control
• Bridge Technologies – VB–330
with iPhone app
• Chyron – IP for Tricaster
• Clear–Com – MasterBelt
• Cobalt Digital – HPF High
Power Frames
• Cobham – MediaMesh
• Ensemble Design – Layering
Engine
• Evertz – 3480 MXP
• EVS XT3 with triple encoding
• For–A – FT–ONE
• Harmonic – Express in ProMedia
• iStreamPlanet – Cloud–Based
Portfolio
• LitePanels – Sola 12
• Nucomm – ConnectLive hybrid
• Phabrix – Rx500
• Pixelmetrix – Pelican video
encoder
• Rohde & Schwarz – AVH E100
DVB Headend
• Ross Video – C2X Panel
• SGL – FlashNet Interface across
any Web browser
• Snell – New Range of IQ Modules
• TMD – iMediaFlex Mobile
• SPB TV – Multiscreen ad
replacement
• Vislink – Mantis MSAT
• Visual Unity – 4K Gateway