Former Crown International President Mark Graham has succeeded Rodney Olsen as CEO of Loud Technologies.

Loud is probably best-known to radio personnel as the owner of Mackie, the audio equipment maker, or Crate, the guitar amplifier manufacturer.

Graham said, “As both a former competitor, as well as audio industry veteran, I’ve closely followed Loud’s moves over the years and have great admiration for the company’s brands and their lauded market positions.”

Graham will work out of Loud’s Woodinville, Wash., headquarters.