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/ 11.17.2009 12:00AM
Google Launches YouTube Direct for “Citizen”Journalism
MOUNTAIN VIEW, CALIF: Google is launching a sort of marketplace for
so-called “citizen” journalists and media outlets. It’s new initiative, YouTube
Direct, “allows media organizations to request, review and rebroadcast YouTube
clips directly from YouTube users,” according to Google’s blog.
The application allows participating sites to put up a widget for submitting
video for vetting. It gives media outlets more access to free footage, and
possibly images not captured by ENG or other remote teams.
“Though we built YouTube Direct to help news organizations expand their
coverage and connect directly with their audiences, the application is designed
to meet any organization’s goal of leveraging video content submitted by the
community,” Google said. “Businesses can use YouTube Direct to solicit
promotional videos, nonprofits can use the application to call out for support
videos around social campaigns and politicians can use the platform to ask for
user-generated political commercials. The opportunities to use the tool are as
broad as the media spectrum itself.”
Google said ABC News, NPR, WHDH/WLVI-TV, The
Huffington Post, San Francisco
Chronicle and The Washington Post
had already used YouTube Direct, (though it dropped the formal article on the
newspaper names, ironically illustrating a certain lack of journalistic
standards).
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Thursday 12:00AM
Broadcasters File Suit Against FCC’s Political File Rules
“The FCC decision to put the political files online will bring broadcasters into the 21st century, and will make already public information more easily accessible to everyone.” Free Press Senior Policy Counsel Corie Wright.