/ 08.24.2010 4:00PM
Five More Stations Push Newscasts to 4:30 a.m.
NEWS430MULTIPLE CITIES: At least five stations decided this month to launch newscasts before dawn. WTOL-TV and WTVG-TV in Toledo, Ohio; WABC-TV in New York; WFLA-TV in Tampa, Fla.; and WGN-TV of Chicago are rolling news start times back to 4:30 a.m., according to several reports.

WABC, the ABC O&O in the No. 1 market, said this week it would add 30 minutes its “Eyewitness News” franchise, starting it at 4:30 a.m. rather than 5 a.m. CW affiliate WPIX-TV started doing 4:30 a.m. news in 2008, according to
The New York Times. WNBC-TV, the NBC O&O, and WNYW, the Fox O&O, soon followed. WPIX recently announced moving its newscast to 4 a.m.

WGN, the Tribune-owned CW in Chicago, went to 4:30 this month, according to Phil Rosenthal at the
Chicago Tribune. WFLD-TV, the Fox O&O there did so along with WLS-TV, the ABC O&O. Rosenthal said Chitown’s NBC O&O WMAQ-TV has had local news at 4:30 a.m. since January 2008.

WLS is also adding an hour of morning news on Saturday starting at 8 a.m. Sept. 4. WGN is launching a one-hour, 6 a.m. weekend newscast Oct. 2.


WFLA, an NBC owned by Media General, is extending its weekday morning newscast by a half-hour to 4:30 a.m. starting Sept. 20,
Tampa Bay Online said.

“This is a reflection of changing lifestyles as people are going to bed earlier and getting up earlier,” WFLA’s Don North told
TBO. “A few years ago no one would have thought there was an audience at 5:30 a.m. but now there is.”

Toledo’s WTOL, a Raycom-owned CBS affiliate, and WTVG, an ABC O&O, will both expand local weekday news by a half-hour. WTOL went to 4:30 a.m. yesterday; WTVG will do so Aug. 30, according to the
Toledo Blade.
-- Deborah D. McAdams


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1.
Posted by: Anonymous
Wed, 09-01-2010 - 7:29PM Report Comment
An from Albuqerque. I found out that KOAT-TV 7 is going to move its Morning news from 5:00am to 4:30am. So Albuqurque now has local morning news at 4:30am. The ALbuqurque TV market has caught up with the rest of the morning news trend in the country. The Albuquerque market is finally shaping up.
2.
Posted by: Sean T.
Sat, 09-04-2010 - 2:28AM Report Comment
Seriously? Does anyone have actual numbers to justify bringing in news and production personnel in earlier? If there is something other than hash-marks for the time period does that translate into additional sales to offset the costs of the additional half hour? I would *really* like to see the math here.
3.
Posted by: Anonymous
Fri, 08-27-2010 - 5:15PM Report Comment
I live in Albuquerque and none of the TV stations in Albuquerque have local morning news at 4:30am yet. Albuquerque is a larger TV market then Toledo is Albuqurque is a city that is twice as big as Toledo is and a smaller city and TV market is getting 4:30am morning news before a larger city is. On top of that there are two TV stations in Toldeo that start their morning news at 4:30am. Sometimes I think the TV stations in Albuqurqeue are too lazy or don't want to add 4:30am morning news. The Albuqurque TV Market better start moving when it comes to the local TV stations adding more local news.




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