posted by Deborah D. McAdams /
08.13.2014 04:09 PM
Finland's MTV Selects Ericsson
Vendor to handle media management and playout
SWEDEN—Ericsson will provide broadcast and media services
including media management and playout for Finnish media company MTV for a
period of five year. Ericsson will establish a media hub in Helsinki to serve
local and international customers 45 broadcast services professionals will be
transferred from MTV to Ericsson’s newly established hub.
As a result of a new five-year agreement, Ericsson will provide
media and broadcast services such as media management, playout and studio
facilities management for Finnish media company MTV. Ericsson will provide
these services to both MTV and other local and international customers from a
purpose-built media hub in Helsinki.
MTV is a Finnish media company that broadcasts news and entertainment
24 hours a day and is owned by the Swedish Bonnier Group, which is present in
16 countries. Under the terms of the agreement, 45 highly skilled broadcast
services professionals will be transferred from MTV to Ericsson. .
Ericsson has provided broadcast and media services to TV4 Group, another
Bonnier Group subsidiary, since 2009. In addition, Ericsson and TV4 Group have
established a joint technology and business development forum, whereby the two
companies evaluate new business opportunities. .
Following the completion of the Red Bee Media acquisition in May, Ericsson now
has more than 2,500 Broadcast and Media Services employees.