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/ 02.22.2010 3:00PM
Estrella TV Goes to Chicago
BURBANK, CALIF.: Liberman Broadcasting today announced the acquisition
of what will become its ninth owned-and-operated TV station. Liberman bought
W40BY, a translator station for Trinity Broadcasting’s WWTO-TV station in
Chicago. W40BY is licensed to Palatine and serves the Chicago market on Ch. 40
from Willis Tower, formerly the Sears Tower. Liberman acquired the station from
Trinity for an undisclosed sum.
Liberman will transition W40BY to its own Spanish-language Estrella TV network.
Liberman said Chicago’s is the sixth largest Hispanic television market in the
United States representing more than 490,000 Latino TV households. The
transition is expected to occur in the spring, bringing Estrella’s reach to 73
percent of the U.S. Hispanic population, the media company said. The
transaction itself is expected to be completed during the second quarter.
Liberman recently purchased Denver’s KWHD-TV from LeSea Broadcasting for a
reported $6.5 million (TVNewsCheck).
Privately owned Liberman now has Estrella stations in 26 markets, including 21
of the top 25 U.S. Hispanic markets, the company said. LBI Media is said to
produce 56 hours of weekly programming in its Burbank studios and has a library
of over 5,000 hours of programming.
February 3, 2010: “KWHD Switching from
Christian to Hispanic”
The format-switch comes as a result of KWHD’s sale to Liberman
Broadcasting, which will change it to an affiliate of its Estrella TV network,
possibly in the second quarter of this year.
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