Print
Email
/ 11.09.2010 12:00AM
Estrella Adds KSWT-TV
BURBANK, CALIF.: EstrellaTV has inked
an affiliate deal with Pappas Telecasting Co. for carriage on KSWT-TV in the
Yuma, Ariz. and El Centro, Calif. markets.
Effective immediately, EstrellaTV will broadcast on one of KSWT’s digital
assignment, Ch. 13.3. The station’s primary affiliation is with CBS.
Liberman Broadcasting, Inc., parent company of Estrella, said Yuma/El Centro is
the 36th largest U.S. Hispanic TV market, representing 64,350 Hispanic TV
households. The Spanish-language network now has 27 affiliates broadcasting in
36 markets reaching 77 percent of U.S. Hispanic households. EstrellaTV already
has a presence in Arizona through an affiliate agreement with Belo Corp.’s
KTTU-TV in Tucson, and in California through two owned-and-operated stations
and six California-market affiliate deals.
LBI also secured a deal with AT&T in September to be carried on the
operator’s U-verse video service on Ch. 3024. The network was launched a little
more than a year ago, and now carries around 60 hours of original programming
each week.
The privately held parent company reported a second-quarter loss of $1.3
million on revenues of $30.7 million. Revenues were up 9 percent from a year
earlier. The net loss compared to a profit of $481,000 the year before. The decline was
attributed to increased programming and technical expenses, among other items. -- Deborah D. McAdams
Print
Email
Wednesday 12:00AM
ESPN Rolls Out New Tech for Indy 500 Coverage
“We think onboard pictures are something that is compelling for viewers, especially in a telecast like the Indy 500"