Echolab is offering existing customers the option to upgrade from an Echolab Nova, Opera, or Overture standard-definition switcher chassis to an Echolab Atem, the newly launched 1-M/E multidefinition switcher.

Atem, Echolab’s 1-M/E 3Gbps 1080p/60 production switcher, has 10 mixed-format inputs with built-in synchronization and scaling, and accept SD and HD signals, while two also accept computer signals over HDMI. Additional features include an internal 32-frame stillstore, two channels of clip playback, and a 10-channel multiviewer. Atem incorporates four upstream and two downstream keyers, as well as Supersource crosspoint and Stinger transitions, allowing composition of as many as 12 layers.

“We hope that this upgrade offer helps mitigate some of our customers’ concerns regarding their transition to HD production,” said Ankit Patel, senior product manager at Echolab. “Our clients keep their familiar panel and workflow, and simply replace the chassis. Because every input in the Atem switcher accepts SD signals, it is easy to swap out the old chassis and unlock the features and power of an Atem switcher — all at an unbeatable price.”

Echolab’s offer assumes customers will keep their existing panel while the switcher chassis is replaced to afford full Atem functionality. The upgrade is available now for $14,500.