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/ 11.19.2009 12:00PM
DirecTV Taps Pepsi Exec to be CEO
EL SEGUNDO, CALIF.:
Satellite TV provider DirecTV has selected Michael White as its new president
and CEO. White announced in September he would retired later this year from his
current position as CEO of PepsiCo International and vice chairman of PepsiCo.
He will assume his new role at DirecTV as of Jan. 1, 2010.
White has already joined the DirecTV
board of directors, according to board Chairman John Malone. He’ll be taking
over for Larry Hunter, who’s served as interim CEO since June, when Chase Carey
stepped down to become chief operating officer of News Corp.
Since joining PepsiCo in 1990 as vice president of planning for Frito-Lay North
America, White held many senior positions at the company. He led a
transformation of PepsiCo’s international business and helped engineer several
acquisitions, including the pending agreements to acquire the company’s two
largest bottlers, the Pepsi Bottling Group and PepsiAmericas. Prior to PepsiCo,
White held executive positions at Avon, Bain & Co. and Arthur Andersen.
DirecTV’s main competitor in the DBS arena is EchoStar and its programming
spin-out, Dish Network. EchoStar also announced the appointment of a new chief
executive this week. Michael T. Dugan was promoted to president and CEO from
within the company.
In a separate announcement, shareholders of approved spinning out Liberty
Entertainment and DirecTV as subsidiaries of a holding company. Analyst
consider the move as a strategic step toward divestment.
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