Deborah D. McAdams / 02.28.2013 01:46PM
DirecTV’s 4K Trademark Applications
Wherever they are
WASHINGTON – Several
news outlets have reported that DirecTV has filed several trademark
applications pertaining to 4KTV, or what the consumer electronics industry
would like to be known as “Ultra HDTV.”
Fierce
Cable’s Steve Donohue was able to tease them out of the U.S. Patent and
Trademark Office’s database, (versus
TV
Technology’s erstwhile effort on the infernal
site).
Donohue and other report that the direct broadcast satellite TV provider filed
trademark applications for “4KN,” “4KNet,” “4KNetwork” and others on Feb. 21.
See the rest of Steve’s coverage at
FierceCable.
Check out DBS subscriber reaction at
DBSTalk.com.