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/ 03.29.2010 12:00AM
Cox Cable to Carry 3D Masters
ATLANTA: Cox Communications will provide live 3D coverage
of the upcoming Masters Tournament free to its HD subscribers, the cable
company said today. Tournament officials said two weeks ago that 3D coverage
would be produced in conjunction with Sony and Comcast. It will mark the return
of Tiger Woods to the sport since his behavioral scandal broke last
Thanksgiving. (See “Tiger Woods to Make His
Return to 3D.”)
The event would have marked the first live transmission of stereoscopic 3D into U.S.
homes, though Cablevision subsequently carried live 3D coverage of a Rangers-Islanders game last week. Comcast previously carried movies in anaglyph 3D, which requires
red-and-blue glasses. The Masters format will require the emerging 3DTV sets
that require shutter glasses.
The tourney begins April 8, though practice rounds begin the 5th. Cox said it
will run the 3D coverage schedule previously announced by Comcast--beginning with
the Par 3 contest Wednesday, April 7 from 3 to 5 p.m. Eastern. Two daily hours
of live 3D coverage will continue through the conclusion of the tourney on
Sunday, April 11. Daily start times will vary between 4 and 5 p.m. Eastern. Cox
is also making 3D coverage available through video-on-demand. Comcast and IBM
previously announced the availability of the 3D feed online at
Masters.com.
The feed will be a multi-camera shoot produced by ESPN, with particular focus
on the second nine. Sony is providing the 3D cameras; NEP the production truck.
Comcast will carry the feed free on a dedicated channel, as will Cox. HD
subscribers with 3D-capable TVs will be able to see the events in 3D.
Cox said it plans to offer more 3D content in the “near future.” ESPN and
Discovery plan to launch 3D channels this year; ESPN’s going up June 11 with 3D
coverage of the 2010 FIFA World Cup. Discovery did not provide a launch date.
DirecTV also said it would offer 3D channels beginning in June.
(Image by PocketWiley)
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