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/ 11.22.2010
Conversion’s Swiss Army Knife
Envy Post is one of London’s
top independent post houses
– we’ve been named Best Post
House at the Broadcast Awards
three years running. We service
a wide range of clients with
offline broadcast work, have a
very busy short form department
for promos, commercials, and
channel branding; and an
extensive VFX department. We
offer editing, audio, high-end
online, VFX, and grading, for
everything from SD to HD, 2K,
and stereo 3D. We have two
fully-licensed bars and a rooftop
terrace, and three locations in
London.
Envy has a wide range of kit
to cover our creative services
in 95 operational areas – Avid
and Apple Final Cut Pro editing
systems, Avid DS Nitris and
Symphony, and Autodesk Smoke
finishing and grading systems,
Flame, Nuke and Ocula, and Maya
and Softimage 3D compositing
and animation systems.
To support all of those
workflows we have integrated
AJA kit across the board. We
have Kona cards in the FCP suites
and all of the Smoke and Flame
suites, and we have AJA miniconverters
throughout all of our
facilities. Kona is like our Swiss
Army Knife. It’s useful for format
conversions and supporting
codecs and formats that aren’t
easily supported on some of the
other systems.
When I think about the
AJA products that we use on a
day-to-day basis, the word that
comes immediately to mind
is ‘dependability.’ I know that I
can expect the same consistent
quality from the products
across any format conversions
we do.That’s important to us,
because an ethos that we follow
here is that we always pursue
the highest quality for any given
workflow. One of the strengths
we find in the Kona is the quality
of the conversion engine on the
card. We get material delivered
to us in a plethora of different
formats that we have to then
bring into our pipeline. The Kona
card helps us deal with all of that.
Our ability to manage multiple
formats is becoming even more
critical now, as we’re seeing a
lot more people shooting with
miniature cameras and DSLRs.
Many of these record in H.264,
which is obviously not a codec
you can seriously edit in. AJA’s
Kona solves this problem with its
high-quality conversion engine,
which is one of the reasons it is a
key piece of our workflow.
Adam Davies is a Senior
Engineer at Envy Post in
London.
Contacts
AJA Video systems
T: +1 530 274 2048
F: +1 530 274 9442
E:
sales@aja.com
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