WASHINGTON: The political conventions
are barely a blur in the rearview
mirror, the attack ads are in
even heavier rotation than usual and
those all-knowing pundits are more
righteous than ever.
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CNN launches its new Washington studio this week.
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In other words, it’s time to elect a
president again.
And it could hardly be a better
time for CNN’s D.C. Bureau to debut
its new, 2,200-square-foot HD studio.
Featuring three large video walls
and two “magic walls,” plus a glass
divider to create two smaller studios,
the new digs were constructed to
accommodate various configurations
and programming that is being
produced for countries around the
globe, all at once.
That’s the big news at CNN Washington
bureau today, as its nearly 18
months-in-the-making, state-of-theart
HD studio is getting a final few
tweaks before it’s unveiled for the
masses—just as the presidential race
between Barack Obama and Mitt
Romney shifts into fifth gear.
Come November, the focus of the world
will be on D.C., so the cable news provider,
which operates two dozen branded networks
and services worldwide will need
the versatility that will result in various configurations
at what is known as Studio A/B.
READY FOR AIR
Situated in the new space—which holds
109 monitors and 2,000 feet of cabling—
upon entrance from the left side is the first
“magic wall,” which is one of CNN’s two 82-
inch touch screens from Perceptive Pixel
that “will offer exit polls, and state-by-state
returns that will be broken down to include
county-by-county data, for instance,” said
CNN Washington Bureau Chief and senior
vice president Sam Feist.
Feist then moved along to point to the
Christie Digital Systems Video Wall that
will be used for glamour shots of D.C. landmarks,
various video images and moving
graphics accents during reports by anchors
Wolf Blitzer and Candy Crowley, as well as
John King and other CNN correspondents.
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A technician installs new lighting rigs in CNN's new D.C. studio.
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The studio includes a 32-monitor video
wall that can be divided in halves via the retractable
glass wall (with a built-in shade) at
the studio’s midsection, thus creating separate
1,100-square-foot production areas.
On the right side of Studio A/B is the
other magic wall, plus an 18-monitor video
wall that will be used to display the electoral
vote on election night, among other news
items. Two moveable monitors round out
the assemblage of screens in A/B
and give CNN options for an “infinite”
number of configurations,
according to Matt Speiser, CNN’s
senior director, operations.
“Elections are about displaying
election data,” Feist said, “and
they tell a story that’s designed
to help viewers understand
who’s winning and why. That’s
always that challenge in TV.”
But the new HD set “allows
us to communicate, on screen
more information than ever before,”
he said. “This studio was
designed with elections in mind
and that’s where the magic walls
come in. When the vote comes
down to [the races in] Ohio,
Florida and Virginia, for instance,
we want to give our viewers the
raw data on this great multi-tonal
display.”
The studio will normally employ
nine cameras, with four
Sony HDC-2400s on each side, with another
on a CamMate jib. On election night, the studio
will feature 11 cameras, including three
on pedestals, three Steadicams, three hand
helds, the CamMate and one robotic camera.
BACK ROOM OPS
Another feature that on-air talent will
find inviting is the prep room, which is located
between the entrances to A/B, where
they can check monitors, try out mics and
print out scripts. The studio will be illuminated
by more than 300 instruments, plus
more than 2,500 feet of color-changing programmable
LED lighting.
Built to support the information load of
Studio A/B is Control Room A, which was
“designed for big news events,” said Feist—
which is immediately obvious, with its 70
monitors that carry feeds from the various
networks. “There is no control room like it
in the world, due to its custom design. It
was made to produce big political events.”
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CNN's new D.C. facility launched its new master control in April.
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Equipment of note in Control Room A,
which came online in April, includes a Sony
MVS-8000 switcher, Vizrt graphics and the
Euphonix MaxAir audio console. An Evertz
system is used to manage its monitor wall.
Control Room B will be employed for
graphics, an d what is known at CNN as C
Control houses the Vista Spyder system to
manage images for the multiscreen walls in
A/B. It can also be used to tape interviews,
when needed.
Now that Studio A/B is a wrap, CNN is
contemplating a technical upgrade to The
Capitol Set, which is just down the hall from
the new studio and is known for its view of
the U.S. Capitol dome. Its key feature is a set
that pivots on a column, and thus can also
be arranged in various configurations.
TODAY’S MARKET
Feist said that the significance of the new
setup is magnified by the fact that the new
HD studio is CNN Washington’s first “since
most of our viewers acquired HDTVs. So
what we basically did in A/B was strip the
old SD studio and rebuild it, basically from
scratch, including repouring the concrete
floors.”
Rebuilding the studio brought its own
challenges, with some not as obvious. “Everything
in HD is bigger,” said Speiser, “so we
ended up leasing an extra half-floor” at the
cable net’s now four-floor D.C. headquarters,
located at 820 First Street, N.E., in the city’s
up-and-coming NoMa neighborhood.
It was after the floor was set that came,
perhaps, the hardest part of the upgrade.
“All of the elements that are in the studios
were transported to the 11th floor location
in a 4-foot by 8-foot elevator,” Speiser
said. “Our team likened [the move] to building
a ship in a bottle.”