posted by Deborah D. McAdams /
08.20.2014 05:43 PM
Channel Master Introduces $10 Antenna With Free Shipping
PHOENIX—Channel Master announced FLATenna, a new antenna that retails for $10 in the United States and will ship free of charge through the online Channel Master store. The 13-inch passive indoor antenna is said to be able to receive broadcast signals from up to 35 miles, and was developed as a marketing tool to help educate consumers about the value of free broadcast TV.

“We get a lot of calls and emails from people who want to know more about broadcast TV,” said Coty Youtsey, president and CEO of Channel Master. “They want to know if they can get their local news or the big game, and the answer to that is ‘yes,’ which tells us there’s still a lot of marketing to be done. Instead of filling mailboxes with literature, we’re offering a popular-style antenna at an ultra-low cost to encourage people to try the experience at very little risk to their pocketbooks.”

Channel Master describes FLATenna as the equivalent of other 13-inch passive indoor antennas that retail for $35 or more.

“Reception from a TV antenna is limited by physics, so there’s not a lot of room for innovation,” said Joe Bingochea, executive vice president of product development. “An outdoor antenna will deliver more range and reliability. If your indoor antenna is getting all of the major broadcast networks and that’s all that you need, then FLATenna will be sufficient and it’s priced well below competitive products.”

Channel Master introduced the DVR+ in January, a subscription-free DVR for broadcast TV that is very similar to the experience of using a cable or satellite DVR. “Obviously, it’s not our intention to build a profitable business model around FLATenna,” Youtsey said. “We want to help people discover free broadcast TV, and if they like the experience we want to introduce them to our DVR+ platform.”

For FLATenna owners who later choose to upgrade to an outdoor antenna or purchase the DVR+, Channel Master will credit the FLATenna transaction toward the new purchase and the customer keeps the FLATenna.

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Posted by: Anonymous
Mon, 08-25-2014 03:04 PM Report Comment
UHF only? What about V's and Spectrum Reallocation?
Posted by: Anonymous
Mon, 08-25-2014 04:36 PM Report Comment
Thank you Channel Master. We need to spread the word that "Broadcast TV" is FREE. With more and more channels being added by broadcasters, "Why pay fees, when it's FREE"! Mark Heatherly Broadcast Engineer
Posted by: Anonymous
Tue, 08-26-2014 06:08 AM Report Comment
I understand that there is a massive lobby group well funded by the cable / satellite companies to abolish these type of Television Licenses. Is there somewhere online where a person can sign a petition to stop these companies from blocking these licenses? DL Mangum
Posted by: Anonymous
Fri, 08-29-2014 11:37 AM Report Comment
How does it work for VHF broadcasts? Our local NBC affiliate broadcasts on channel 10 and is the ONLY station in the market that is VHF
Posted by: Anonymous
Fri, 08-29-2014 09:03 PM Report Comment
Thats a good deal BUT, how well does it work a VHF channels? I work for a VHF station on CH 10 and we haven't had any luck with viewers more than about 10 miles from the transmitter with a flat panel antenna.

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