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/ 11.24.2009 12:00AM
CBS Stations Feed Philly Digital Newsstands
PHILADELPHIA: The seven CBS O&O radio and television
stations in the Philadelphia market are feeding a new street-level information,
public safety and advertising digital
signage initiative.
Marketing and technology company Center
City Direct went live this morning (Nov. 24) with 39 digital newsstands
across central Philadelphia displaying the “CBS Always On” 24-hour news crawl
service, news, weather, sports and tourist information on flat-screen HDTVs.
Center City Direct plans to eventually expand the number of digital newsstands
across the city to 120.
CBS 3 (KYW-TV), The CW Philly 57 (WPSG-TV), KYW Newsradio 1060, 98.1 WOGL, 94
WYSP, SportsRadio 610 WIP and The Big Talker 1210AM WPHT are the exclusive news
providers for the marquee.
The Philadelphia Office of Emergency Management will be able to push emergency
messages, including AMBER Alerts, to the newsstands as necessary.
Center City Direct stated that the Philadelphia installation was the first
digital newsstand initiative in the Mid-Atlantic Region. It is the result of an
ordinance passed by the city council this past summer allowing for digital
signage for public safety and information purposes. The technology and content
are managed by Center City Direct; advertising on the platform covers all costs
of the initiative.
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