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/ 10.20.2009 12:00AM
Broadcaster Cuts Landmark YouTube Deal
LONDON:
Britain’s independent television network, Channel 4, signed a deal with
Google’s YouTube to feed shows to the Web site.
“YouTube and Channel 4 have signed a pioneering content deal that will make the
broadcaster’s original programs available on demand, in full and free-of-charge
via YouTube in the U.K. in the coming months,” the companies said a joint
statement. “The strategic partnership marks the first time that a broadcaster
anywhere in the world has made a comprehensive catch-up schedule available on
YouTube.”
Under deal terms YouTube will get around 3,000 hours of Channel 4 content, (including “Daredevils,” depicted here) to
be made available on demand. The material will start appearing in the coming
month and be “fully available in 2010,” both said. All content will be
available only in the United Kingdom, and be free of charge, supported by
advertising.
Specific financial terms were not disclosed, but the two will do an ad-revenue
split, with initial terms running three years. Channel 4 will have a branded
presence on YouTube and will be able to sell advertising around its own content
as well as some non-Channel 4 content. Terms are non-exclusive; Channel 4 will
be able to distribute its content on its own Web site and on third-party sites
as well.
“Channel 4 was the first broadcaster anywhere in the world to make all its
commissioned content available online and we’ve consistently pioneered in this
field,” said Channel 4 chief executive Andy Duncan. “Making our programs
directly accessible to YouTube’s 20 million U.K. users will financially benefit
both Channel 4 and our independent production partners and help bolster our investment
in quality British content.”
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Tuesday 12:00AM
Google Completes Motorola Mobility Acquisition
It’s a great time to be in the mobile business, and I’m confident that the team at Motorola will be creating the next generation of mobile devices that will improve lives for years to come.