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/ 05.05.2010 12:00AM
Brits Are Watching Record Number of TV Ads
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LONDON: Folks
in the United Kingdom are taking in a record 48 ads a day from watching TV, the
latest figures indicate. The Broadcasters’ Audience Research Board said for the
first quarter of this year, Brits watched an average of four hours and 18
minutes of TV, up around 8 percent over a year ago. Weekly, they watched more
than 30 hours of television, up nearly two-and-a-half hours from the comparable
quarter last year. More than 60 percent was on commercial TV channels.
U.K. marketing firm Thinkbox, which parsed the BARB figures, attributed the
increase several factors. A new audience measurement technology implemented in
January was thought to boost the figures, according to
The
Guardian. The recession, an unusually cold winter and the addition of
digital channels were also contributors.
The viewing totals include only TV watching, of which nearly 7 percent included
time-shifting. In households with Freeview or Sky DVR service, the figure was
nearly doubled. More than 90 percent of U.K. homes now have digital TV, though
some regions have until 2012 to make the transition from analog.
“Anyone who doubted the continuing importance and popularity of broadcast TV in
the U.K. should hopefully be convinced by these new figures,” said Tess Alps of
ThinkBox.
-- Deborah D. McAdams
(Image by Maufdi)
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Tuesday 12:00AM
Google Completes Motorola Mobility Acquisition
It’s a great time to be in the mobile business, and I’m confident that the team at Motorola will be creating the next generation of mobile devices that will improve lives for years to come.