A “fully immersive” radio experience is the promise of surround sound broadcasts now heard on the Atlanta Braves Radio Network — baseball’s largest, with 150 affiliates.

Audio technology company DTS Inc. said it’s working with Dickey Broadcasting Co., Cumulus Media and the Braves Radio Network to deliver game broadcasts with DTS Neural Surround Sound technology. Dickey Broadcasting owns WCNN(AM), home of the Atlanta Braves.

This represents a success beyond the public radio realm for DTS, whose technology has been used by American Public Media and “JazzSet.” The company says some 900 stations in the U.S. now air DTS Neural Surround Sound in one form or another.

The announcement was made by Jon Kirchner, CEO of DTS, and Gary Kline, VP of engineering at IT for Cumulus Media. Kirchner emphasized the “special aural experience” and rich history of baseball on the radio. Kline says the move to surround “enables us to increase the quality and envelopment of the game for all of our listeners, so they feel like they’re sitting in the grandstands.”

The gear is built by DaySequerra, which licenses it from DTS, and integrated at Turner Stadium with the radio network’s mobile package.

The setup enables the audio team to distribute 5.1 surround sound over a stereo transmission path. “Using the stereo format at the highest resolution possible, DTS Neural Surround Sound enables the Braves’ broadcast production team to preserve the integrity of the surround mix for a superior listening experience,” the companies stated.

“For the sports enthusiast, every play will be transformed with clearly defined vocals and effects, and crisp high and low frequencies that create a more immersive sound experience.”